
We have selected several items from the current collection.
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LOOBIES STORY – Matisse Dress – Kelly Green
$379.95 inc. GST Select options -
LOOBIES STORY -Matisse Dress Fuchsia
$379.95 inc. GST Select options -
LOOBIES Story -Vinci Dress Cobalt
$379.95 inc. GST Select options -
LOOBIES STORY – Matisse Skirt Tan
$329.95 inc. GST Select options -
LOOBIES Story – AXMINSTER TOP
$299.95 inc. GST Select options -
LOOBIES STORY – LS2557 Tarsh Top Coral
$329.95 inc. GST Select options -
LOOBIES STORY – LS2538PL Matisse Skirt White
$329.95 inc. GST Select options -
LOOBIES STORY – LS2557 Tarsh Top Indigo
$329.95 inc. GST Select options -
LOOBIES STORY – LS2559 Tarsh Dress ✨New Arrivals
$429.95 inc. GST Select options -
LOOBIES STORY – LS2514 Aari Midi Dress
$529.95 inc. GST Select options -
LOOBIES STORY – LS2512 Aari Top
$329.95 inc. GST Select options -
LOOBIES STORY – LS2551 Andie Jacket – Candy
$399.95 inc. GST Select options -
LOOBIES STORY – LS2552 Andie Pant Indigo
$299.95 inc. GST Select options -
LOOBIES STORY – LS2552 Andie Pant White
$299.95 inc. GST Select options -
LOOBIES STORY – LS2551 Andie Jacket – Scarlet
$399.95 inc. GST Select options -
LOOBIES STORY – LS2551 Andie Jacket – Kelly Green
$399.95 inc. GST Select options -
LOOBIES STORY – LS2551 Andie Jacket – Indigo
$399.95 inc. GST Select options -
LOOBIES STORY – LS2559 Tarsh Dress ✨New Arrivals
$429.95 inc. GST Select options -
LOOBIES STORY – LS2519 Batik Blouse ✨New Arrivals
$279.95 inc. GST Select options -
LOOBIES STORY – LS2523M Marquise Top
$299.95 inc. GST Select options -
LOOBIES STORY – LS2501 Marquise Dress ✨ New Arrivals
$429.95 inc. GST Select options -
LOOBIES STORY – LS2425S Shibori Top
$299.95 inc. GST Select options -
LOOBIES STORY – LS2448 Shibori Dress
$479.95 inc. GST Select options -
LOOBIES STORY – LS2447 Shibori Blouse
$349.95 inc. GST Select options -
LOOBIES STORY – LS2441 Fleur Presse Midi Dress
$499.95 inc. GST Select options -
LOOBIES STORY – LS2440 Fleur Presse Dress
$429.95 inc. GST Select options -
LOOBIES STORY – LS2441PL Tate Midi Dress
$429.95 inc. GST Select options -
LOOBIES STORY- LS2474 Muse Top
$269.95 inc. GST Select options -
LOOBIES STORY- LS2474 Muse Top
$269.95 inc. GST Select options -
LOOBIES STORY – LS2427 Decoupage Dress
$349.95 inc. GST Select options -
LOOBIES STORY – LS2427 Decoupage Dress
$349.95 inc. GST Select options -
LOOBIES STORY- LS2474 Muse Top
$269.95 inc. GST Select options -
LOOBIES STORY – LS2468 Monaco Jacket
$349.95 inc. GST Select options -
LOOBIES STORY – LS2465 Artisan Blazer
$469.95 inc. GST Select options -
LOOBIES STORY – LS2456 Getty Midi Dress
$349.95 inc. GST Select options -
LOOBIES STORY – LS2450 Getty Pant
$269.95 inc. GST Select options -
LOOBIES STORY – LS2430 Decoupage Blouse
$299.95 inc. GST Select options -
LOOBIES STORY – LS2425 Decoupage Top
$299.95 inc. GST Select options -
LOOBIES STORY – LS2465 Artisan Blazer
$469.95 inc. GST Select options -
LOOBIES STORY – LS2444L Luminary Dress
$429.95 inc. GST Select options -
LOOBIES STORY – LS2410 Luminary Blouse
$359.95 inc. GST Select options -
LOOBIES STORY – LSK437 Hana Top
$249.95 inc. GST Select options -
LOOBIES STORY – LS2415 Wood Craft Midi Dress
$479.95 inc. GST Select options -
LOOBIES STORY – LS2412 Wood Craft Top
$329.95 inc. GST Select options -
LOOBIES STORY – LS2411 Luminary Midi Dress
$499.95 inc. GST Select options -
LOOBIES STORY – LS2409 Luminary Tee
$269.95 inc. GST Select options -
Sale!
LOOBIES Story -Paramour Blouse LS2304P
$189.95 inc. GST Select options -
Sale!
LOOBIES STORY – LSK428 Bergman Sweater Petrol
$149.95 inc. GST Select options -
Sale!
LOOBIES STORY – LSK428 Bergman Sweater Latte
$149.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2331 Romeo Pant
$149.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2358 Monroe Top + 2 Colours
$139.95 inc. GST Select options -
Sale!
LOOBIES STORY – LSK433 Tate Cardi
$199.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2348 Bonnie Jogger + 3 Colours
$139.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2312 Aphrodite Blouse
$189.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2309 Besotted Dress
$239.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2308 Besotted Blouse
$179.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2313 Aphrodite Top
$149.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2314 Aphrodite Midi Dress
$229.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2330 Romeo Blazer Bone
$219.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2229 Como Top + 1 More Colour
$149.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2232 Havana Top + 1 More Colour
$159.95 inc. GST Select options -
Sale!
LOOBIES STORY – LS2223 St Lucia Blouse
$169.95 inc. GST Select options -
LOOBIES STORY – LSP221 Gold Leaf Umbrella
$139.95 inc. GST Add to cart
Just Ask!
If there is a particular item that is not in our shop, our team will do everything we can to source it for you!
Loobies Story – About
Once upon a time, not so long ago….
Loobie’s Story began at my dining room table, when a moment of nail biting serendipity saw my husband, Brent Sutcliffe, sell his menswear business at the very same time that I found myself let go from the fashion business that I had worked at as creative director for twenty years. Along with being out of a job that I had loved, I was heartbroken to think that I would no longer be travelling the world for my work. I love venturing to exotic locales, seeking out luxury experiences, that are a little off the beaten track and returning with a head full of creative ideas.
But fate had other plans… Brent decided it was time to venture into womenswear and with my new business partner’s encouragement, I found myself on an inspiration trip to Europe and Asia with a simple brief: to dream up a new collection.
I wanted to create a collection that was feel-good, uplifting and feminine and that would take the wearer from day to night with a simple change of accessories. I love understated glamour, beautiful prints, joyful colour, and natural fabrics like easy-care viscose, silk, and perhaps the ultimate combination of opulence and practicality, silk with a little stretch. At the same time, I care about the environment and I didn’t want to churn out collections that would last for only one season and then end up as landfill.
Loobie’s Story began to unfold with original prints created by our graphic designers and then coloured into beautiful, coordinating hues. Once the prints and palettes were in place, I designed modern bohemian pieces with a free-spirited modern woman in mind, as well as the everyday pieces that underpin any hardworking capsule wardrobe, in the same shades as found in the prints. The idea was to make it easy for women to combine and layer our garments with complementary colour palettes that merge across seasons so they can confidently pull their own look together.
In a nod to my new business partner, we named it after the nickname he affectionately made up for me when we first met, inspired by a blonde, blue-eyed little girl in an advert for washing powder – someone he thought I might have looked like when I was a little girl. (Now all of my nearest and dearest call me Loobie).
Each and every collection from Loobie’s Story has been inspired by a beautiful location that we have either visited, aspire to visit or imagine. I’m fascinated by different cultures and their unique offerings.
Ten years on, my design team and I continue to create each collection with a woman in mind who is not afraid to buck the trends or stand out in a room full of black. We’ve used indigo instead of black from the very start and you still won’t find any black in our summer collections. We are proud to create much-loved garments in luxurious fabrics that are beautiful to look at, beautiful to wear and still beautiful and relevant after many seasons.
This is Loobie’s Story, a collection that lets you tell your own unique and ever changing story.
A merging of urban essentials with a hint of the exotic, it’s a story about a love for life and a life well lived.
Enjoy with love,
Laurinda (Loobie) x