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Lania

lania the label

 

LANIA at Frontline Designer Clothes

Lania the Label brings together simple and clever design with natural fibres to create timeless pieces that will be loved forever. New Zealand designer Rose Keys tells an elegant fashion story with her signature design style — a hint of glamour with a refined mix of textures and materials. Our collections offer a beautiful aesthetic with sartorial qualities designed for sophisticated modern women.

“I have brought to Lania an understanding of what works for women – building a lifestyle brand around quality, style, comfort and textures inspired from what I see in my life, travels and friends. Lania is all about wardrobe investments and beautiful garments that women love to wear. Each piece is built for fit and comfort, making it easy for you to go from work to play with effortless chic.” – Rose Keys, Designer

We have selected several items from the LANIA current collection.


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LANIA – About

We are delighted to introduce LANIA, the fashion story of a sophisticated, classic, modern woman.
LANIA is the newest offering from New Zealand designer Rose Keys, solo designer behind New Zealand fashion brand FRAY, and with over a decade designing for Verge.
Rose has worked with Longbeach Apparel to create LANIA, continuing the story of effortlessly chic design, natural fibres and modern silhouettes.
The evolutionary journey offers the sartorial beauty of garments women love to wear, bringing a new mood while continuing the previously branded FRAY design ethos, aesthetic, and quality fabrics the label is known and loved for.
LANIA celebrates its entry into the Longbeach family with a debut collection for AW’19: A fresh look that will unfold with each new season and speak to the signature design values Rose brings to every project; A refined mix of texture and material, beautifully combined to create clothes soft to the touch and designed for woman to look great.