Lania The Label | Frontline Designer Clothes and Accessories, Auckland

lania the label

LANIA at Frontline Designer Clothes

Lania the Label brings together simple and clever design with natural fibres to create timeless pieces that will be loved forever. New Zealand designer Rose Keys tells an elegant fashion story with her signature design style — a hint of glamour with a refined mix of textures and materials. Our collections offer a beautiful aesthetic with sartorial qualities designed for sophisticated modern women.

“I have brought to Lania an understanding of what works for women – building a lifestyle brand around quality, style, comfort and textures inspired from what I see in my life, travels and friends. Lania is all about wardrobe investments and beautiful garments that women love to wear. Each piece is built for fit and comfort, making it easy for you to go from work to play with effortless chic.” – Rose Keys, Designer

We have selected several items from the LANIA current collection.

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LANIA – About

We are delighted to introduce LANIA, the fashion story of a sophisticated, classic, modern woman.
LANIA is the newest offering from New Zealand designer Rose Keys, solo designer behind New Zealand fashion brand FRAY, and with over a decade designing for Verge.
Rose has worked with Longbeach Apparel to create LANIA, continuing the story of effortlessly chic design, natural fibres and modern silhouettes.
The evolutionary journey offers the sartorial beauty of garments women love to wear, bringing a new mood while continuing the previously branded FRAY design ethos, aesthetic, and quality fabrics the label is known and loved for.
LANIA celebrates its entry into the Longbeach family with a debut collection for AW’19: A fresh look that will unfold with each new season and speak to the signature design values Rose brings to every project; A refined mix of texture and material, beautifully combined to create clothes soft to the touch and designed for woman to look great.

LANIA at Frontline Designer Clothes

LANIA the label – Vienna 3001 Black

LANIA – LA3028 Coal Top

LANIA – LA3011 Coal Sweater

LANIA – LA3029 Rail Top – Dove Blue

LANIA – LA3029 Rail Top – Granite

Lania – Fable Jean Charcoal

LANIA – LA3032 Fraser Hoodie – Aqua

LANIA – LA3032 Fraser Hoodie – Olive

LANIA – LA3032 Fraser Hoodie – Pink

LANIA – LA3020 Findlay Sweater Blue Ice

LANIA – LA3020 Findlay Sweater Silver Marl

LANIA – LA3043 Leopard Sweater

LANIA – LA3040 Signature Top

LANIA – LA3060 Warrant Pant

LANIA. – LA3059 Domain Jacket – Midnight

LANIA. – LA3059 Domain Jacket – Black

LANIA – LA3001 VIENNA JEAN – Indigo

Lania the label – LA3079 Post Jacket

LANIA – LA3070 Trend Stripe Top Black Stripe

LANIA – LA3072 Salon Sweat – Black

LANIA – LA3072 Salon Sweat – Silver Marl

LANIA – LA3016 Robe Cardi Sapphire

LANIA – NLA3055 Sangria Shirt Ink

LANIA – LA3048 REVE SHIRT

LANIA – LA3056 Zen Top

LANIA – LA2824R PARKER SWEAT

LANIA – LA2465 JOLIE PANT

LANIA – LA3001 VIENNA JEAN – Charcoal

LANIA – LA3038 Easton Shirt – Teal

LANIA – LA3038 Easton Shirt – Poppy

LANIA – LA2826 Beach Top Navy

LANIA – LA2760N LTL Boyfriend Jean – White No Tape

LANIA – LA2990 Rhythm Dress – Blue

LANIA – LA2994 Thyme Sheer Shirt

LANIA – LA2995 Rhythm Top

LANIA – LA2996 LTL Pebble Pant – Graphite

LANIA – LA2999 Gather Shirt – Azure Blue

LANIA – LA2969 Signal Jacket – White

LANIA – LA2931 Rhythm Sheer Top – Blue

LANIA – LA2999 Gather Shirt – White

LANIA – LA2996 LTL Pebble Pant – Stone

LANIA – LA2992 Bloom Dress – Fuchsia Bloom

LANIA – LA2931 Rhythm Sheer Top – Coral

LANIA – LA2760N LTL Boyfriend Jean – Black No Tape

LANIA – LA2960 Chelsea Top – Ice Blue

LANIA – LA2908 Bridge Top – Blush

LANIA – LA2908 Bridge Top – Sapphire

LANIA – LA2903 Opium Top

LANIA – LA3001 Vienna Jean WHITE

LANIA – LA2953 Cannon Top – White

LANIA – LA2953 Cannon Top – Mandarin

LANIA – LA2953 Cannon Top – Iris Blue

LANIA – LA2910 Zane Boyfriend Jean – Natural

LANIA – LA2949 Tasman Jacket – Black

LANIA – LA2743 LTL Port 7/8 Pant – White

LANIA – LA2743 LTL Port 7/8 Pant – Black

LANIA – LA2743 LTL Port 7/8 Pant – Nickle

LANIA – LA2743 LTL Port 7/8 Pant – Navy

LANIA – LA2760N LTL Boyfriend Jean – Distressed No Tape

LANIA – LA2760N LTL Boyfriend Jean – Indigo No Tape

LANIA – LA2760 LTL Boyfriend Jean Distressed with side Tape

Lania – LA2684 Rome Jean – Distressed

Lania – LA2684 Rome Jean – Indigo

Lania – LA2684 Rome Jean – Black

LANIA – LA2921 Utility Jacket – Stone

LANIA – LA2921 Utility Jacket -Ink

LANIA – LA2918 Code Jacket – Peach

LANIA – LA2918 Code Jacket – Stone

LANIA – LA2916 Code 7/8 Pant – Stone

LANIA – LA2916 Code 7/8 Pant – Ink

LANIA – LA2906 LTL Rib Cargo Pant – Black

LANIA – LA2058 Press Cardi Coral

LANIA – LA2981 Notch Jean

LANIA – LA2937 Guard Jacket

Lania – Mayoral pant 2658

LANIA – LA2825 Florence Sweater

LANIA – LA2804 Strap Jacket

LANIA – LA2826 Beach Top

LANIA – LA2744 LTL Jogger Pant