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Home / Our Labels / Mela Purdie

Mela Purdie


Mela Purdie at Frontline Designer Clothes

Since 2001, the brand’s vision has been to simplify women’s wardrobes for the way we live today. Our mission is still the art of confidence in comfort.

Continuing to develop upon a heritage foundation of wearable basics, Mela creates clothes that are the canvas to a woman’s individuality. Evolving inspiration of flexible design and sensual fabrications continues to offer women today a framework to dressing that empowers a sense of ease.

Mela Purdie has a strong commitment to manufacturing in Australia and supporting local producers. Based in Sydney and privately owned, the brand continues to support independent retailers with dedication and integrity.

  • MELA PURDIE – F711-1348 Cropped Pant Animal Spot ✨Pre Order July Delivery

    $269.95 inc. GST
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  • MELA PURDIE – F711 7741 – Single Pocket Shirt Animal Spot ✨Pre Order July Delivery

    $399.95 inc. GST
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  • MELA PURDIE – F710 7741 – Single Pocket Shirt Crystal/White ✨Pre Order July Delivery

    $399.95 inc. GST
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  • MELA PURDIE- F65 3114 Soufflé Dress

    $525.95 inc. GST
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  • MELA PURDIE – F67 8078 Ruffle Zip Blouse

    $459.95 inc. GST
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  • Sale!

    MELA PURDIE – F65 7720 Studio Blouse Infinity Blue

    $374.95 $79.95 inc. GST
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  • Sale!

    MELA PURDIE – F01 7754 Studio T Ozone Blue

    $229.95 $79.95 inc. GST
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  • MELA PURDIE- Soft Neck Blouse F 67 8034 White

    $439.95 inc. GST
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  • Mela Purdie – Soft Neck blouse F67 8034 Flint

    $439.95 inc. GST
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  • MELA PURDIE – Flat Maxi jersey F01 8071 Flint

    $309.95 inc. GST
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  • MELA PURDIE-MAXI COAT F01 4071 FRENCH NAVY

    $399.95 inc. GST
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  • MELA PURDIE- F01 4071 MAXI COAT FLINT

    $399.95 inc. GST
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  • Mela Purdie -Soft shirt F996 2822 Treacle Paisley

    $469.95 inc. GST
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  • MELA PURDIE – F67 7741 Single Pocket Shirt

    $419.95 inc. GST
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  • Sale!

    MELA PURDIE – F01 7326 Crescent T

    $249.95 $49.95 inc. GST
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  • Sale!

    Mela Purdie – F01 7385 Matte Jersey Envelope Tunic

    $299.95 $99.95 inc. GST
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  • MELA PURDIE – F309 2630 Relaxed Boat Neck

    $219.95 inc. GST
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  • MELA PURDIE – F979 7741 Single Pocket Shirt

    $449.95 inc. GST
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  • MELA PURDIE – F67 7824 Pendant Shirt

    $439.95 inc. GST
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  • MELA PURDIE – F0165 3110 Gondola Dress

    $449.95 inc. GST
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  • MELA PURDIE – F970 7801 Animal Scroll Shell Top

    $449.95 inc. GST
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  • MELA PURDIE – F977 2822 Soft Shirt

    $479.95 inc. GST
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  • MELA PURDIE – F308 2630 Relaxed Boat Neck

    $219.95 inc. GST
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  • MELA PURDIE – F524 2630 Relaxed Boat Neck Top

    $239.95 inc. GST
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  • MELA PURDIE – F0165 3104 Cross Section Dress

    $449.95 inc. GST
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  • MELA PURDIE – F01 7798 Cone Top

    $269.95 inc. GST
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  • MELA PURDIE – F0165 7924 Puff Sweater

    $339.95 inc. GST
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  • MELA PURDIE – F0165 7977 Cross Section T

    $329.95 inc. GST
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  • MELA PURDIE – F67 7979 Scallop Top

    $389.95 inc. GST
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  • MELA PURDIE – F65 1348 Cropped Pant

    $249.95 inc. GST
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  • MELA PURDIE – F65 1673 Zip Frame Pant

    $329.95 inc. GST
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  • MELA PURDIE – F67 7935 Harmony Blouse

    $459.95 inc. GST
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  • MELA PURDIE – F01 7785 V Neck Top

    $219.95 inc. GST
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  • Sale!

    MELA PURDIE – F082 7716 Edit Sweater

    $369.95 $79.95 inc. GST
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  • MELA PURDIE – F67 7788 Duo Top

    $309.95 inc. GST
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  • MELA PURDIE – F961 7167 Cap Shell Quartz Animal

    $319.95 inc. GST
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  • MELA PURDIE – F961 2822 Soft Shirt Quartz Animal

    $439.95 inc. GST
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  • MELA PURDIE – F05 1682 Side Panel Track

    $359.95 inc. GST
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  • Sale!

    MELA PURDIE – F088 7712 Arrow Sweater

    $374.95 $79.95 inc. GST
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  • MELA PURDIE – F65 7720 Studio Blouse White

    $374.95 inc. GST
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  • Mela Purdie -Cap Shell F958 7167

    $319.95 inc. GST
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  • MELA PURDIE – F519 2630 Boat Neck

    $219.95 inc. GST
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  • MELA PURDIE – F519 7729 Maxi Sweater

    $349.95 inc. GST
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  • MELA PURDIE – F01 4047 Sweater Jacket

    $389.95 inc. GST
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  • MELA PURDIE – F01 7754 Studio T

    $229.95 inc. GST
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  • Sale!

    Mela Purdie- Cap Shell F957 7167

    $319.95 $249.95 inc. GST
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  • Sale!

    Mela Purdie- Sway dress F957 3698

    $489.95 $399.95 inc. GST
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  • Mela Purdie -Cap Shell F956 7167

    $319.95 inc. GST
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  • Mela Purdie -Traction Dress

    $469.95 inc. GST
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  • MELA PURDIE – F955 7167 Cap Shell Top Indigo Reef Print

    $329.95 inc. GST
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  • MELA PURDIE – F955 3967 Liberty Dress

    $529.95 inc. GST
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  • MELA PURDIE – F65 1378 Active Cargo Pant

    $299.95 inc. GST
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  • MELA PURDIE – F65 1664 Boiler Pant

    $309.95 inc. GST
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  • MELA PURDIE – F65 7592 Frame T

    $309.95 inc. GST
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  • MELA PURDIE – F01 7326 Crescent T

    $249.95 inc. GST
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  • MELA PURDIE – F65 7665 Belle Top

    $279.95 inc. GST
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  • MELA PURDIE – F67 7647 Liberty Top

    $379.95 inc. GST
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  • Mela Purdie – Spliced Soft Shirt

    $389.95 inc. GST
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  • Mela Purdie – Spliced Duster

    $409.95 inc. GST
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  • Mela Purdie – Mache Spear Shirt

    $399.95 inc. GST
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  • Mela Purdie – F67-7090 Mache Halo Tank

    $249.95 inc. GST
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  • Mela Purdie – Mache Oxford Skirt

    $389.95 inc. GST
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  • Mela Purdie – Mache Trench

    $569.95 inc. GST
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  • Mela Purdie – Mache Valentine Dress

    $489.95 inc. GST
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  • Mela Purdie – F67-1524 Mache Soft Nomad Pant

    $399.95 inc. GST
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  • Mela Purdie – Macro-Mousseline Valentine Blouse

    $399.95 inc. GST
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  • Mela Purdie – Macro-Mousseline Riding Blouse

    $409.95 inc. GST
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  • Mela Purdie – Macro-Mousseline Chevron Top

    $399.95 inc. GST
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  • Mela Purdie – Macro-Mousseline Swing T

    $339.95 inc. GST
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  • Mela Purdie – Macro-Mousseline Verona Tank

    $399.95 inc. GST
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  • Sale!

    Mela Purdie – F66-7220 Macro-Mousseline Pleat Top

    $174.95 – $349.95 inc. GST
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  • Mela Purdie – F66-2703 Macro-Mousseline Audrey Tank

    $289.95 inc. GST
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  • Mela Purdie – F66-1182 Macro-Mousseline Soft Zip Pant

    $369.95 inc. GST
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  • Mela Purdie – Microprene Trench

    $539.95 inc. GST
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  • Mela Purdie – Microprene Nomad Pant

    $299.95 inc. GST
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  • Mela Purdie – F66-2202 Macro-Mousseline Box Pleat T

    $359.95 inc. GST
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  • Mela Purdie – F08-1228 Crepe Double Knit Slim Leg Pant

    $299.95 inc. GST
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  • Mela Purdie – F01-7447 Matte Jersey Slide on Sweater

    $288.95 inc. GST
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  • Sale!

    Mela Purdie – Matte Jersey Slide-on Shell

    $299.95 $99.95 inc. GST
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  • Mela Purdie – F01 7385 Matte Jersey Envelope Tunic

    $299.95 inc. GST
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  • Mela Purdie – Matte Jersey Cafe Jacket

    $389.95 inc. GST
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  • Mela Purdie – F01-2630 Relaxed Boat Neck Top

    $219.95 inc. GST
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  • Mela Purdie – Matte Jersey Relaxed Loose Top

    $269.95 inc. GST
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  • Mela Purdie – Matte Jersey Tux Track

    $289.95 inc. GST
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  • Mela Purdie – Matte Jersey Straight Pant

    $259.95 inc. GST
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  • Mela Purdie – Matte Jersey Elbow Top

    $209.95 inc. GST
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  • Mela Purdie Matte Jersey long pant

    Mela Purdie – F01 100 Matte Jersey Long Pant

    $249.95 inc. GST
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Mela Purdie – About

Mela Purdie is a range of women’s clothing that is all about luxurious and simple clothing with a philosophy of ‘less is more’ and a philosophy that is “clothes that travel with you”.  In our modern lives time can be a real restraint and this has led Mela to believe that a core wardrobe of comfort basics is essential to help today’s woman get going each day.

Mela Purdie is always looking for quality, well cut basics for her wardrobe. These essentials give her a platform for individual style while working, on vacation or enjoying time with her family. Long destination travel requirements inspire Mela to keep developing a range that she says will ‘shrink my travel bag and make dressing easy’. These clothes allow you as a woman to travel light and ensure the right look for effortless chic on the move.

You can depart in comfort, arrive in style, wrap and layer for a fast change. The clothing collections are comfortable in all climates, so you’re always appropriately dressed. A combination of essentials, urban coordinates and fashion highlights complete a look that is travel ready and street smart. The collection and essentials are available through all seasons and follow the simple concept of layering for all occasions.

The Mela Purdie range changes from season to season.

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MONDAY  to FRIDAY 9:30am – 5:00pm
SATURDAY 10:00am – 4:00pm
SUNDAY  11:00am-3:00pm

 

CONTACT

Phone: 09 373 3151
Shop 15 ,Queens Arcade
34 Queen St, Auckland C.B.D.

 

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